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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. But what companies need to start doing is developing value-based relationships.”. Mike Weinberg.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. If Sales has to make 100 phone calls to determine which 3 are worth something, they won’t invest the time, and it’s not smart for your company to ask them to.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% ” Jack Kosakowski – Global Head Of B2B Social Sales Strategy at Creation Agency. What companies need is a social selling process that empowers their employees and drives business results. PointClear. DOWNLOAD NOW!

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Four Things to Consider Before You Buy Marketing Automation

ANNUITAS

However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. If you can’t find an internal objective source, consider bringing in an outside consultant. Implementation Is More Than Just Software. But remember, we’re not just talking software here.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.