Get 3X B2B Marketing ROI by Nurturing Leads
ViewPoint
MAY 23, 2018
Generally speaking, nurturing programs increase the lead rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% The numbers speak for themselves.
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