B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

APRIL 9, 2015

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. Here are three things to consider when planning your B2B eNewsletter content: 1. Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business. Some Rights Reserved.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? Marketing Planning b2b marketing results'

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. These can be done by different employees in your company or by one person.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. The article is about Brickstream, a company that has in-store devices that analyze and reduce customer wait-time. Trade Show Trends B2B Marketers Need to Know. No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. I have seen fantastic results for B2B businesses who establish a presence on Twitter and engage their community. b2b marketing social media twitter' So, what are you waiting for?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. They want others to know the company where they put in so many hours. That has big benefits.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? In-person is the number 1 most effective B2B marketing tactic.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

APRIL 17, 2015

A professional services company found me online last week and inquired about my outsource marketing services. In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. Create a LinkedIn company page. Post content and updates about what you do.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. A Facebook company page is free and can be set up within hours. Other updates can manually-entered include product, customer, company, trade show, conference and employee announcements.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Mature with larger companies acquiring smaller businesses? Marketing Planning analysis b2b marketing plans research' In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 10, 2014

In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. Content marketing. Digital marketing. Inbound marketing.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JULY 10, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

Paid Search Agency 100

Paid Search Agency Companies Contacts Newsletter 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Photo on Flickr by Joe Goldberg.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 1, 2015

A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender. I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Wow, this company missed a big opportunity.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Marketing says a lot about a company. Do you have a company blog? A LinkedIn company profile? But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. Do you leverage technology?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. I t doesn’t take long to create and maintain a Facebook company page.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 20, 2015

With a written marketing plan you can make sure that everyone in your company is on the same page. Marketing Research and Analysis analysis b2b marketing research' Just because you hear that the latest social media platform or mechanism is “hot” doesn’t mean you should begin using. Photo from Flickr by Dan Lundberg.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Since 1997, we’ve helped hundreds of companies execute the right marketing activities to get the results they need. Marketing is changing fast, and you have to change with the times. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

SEPTEMBER 20, 2013

In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. Kerpen points to the BP Gulf oil spill as an example of what a company should not to do when something bad happens. The company lost $25 Billion in market value after the Gulf spill.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

JULY 19, 2013

The name of the company was based on a nickname owner Johnny Earle was given by some coworkers years ago. What can B2B marketers learn from this retailer? So how can we B2B marketers enchant buyers? So, my B2B colleagues, are you enchanting buyers? Marketing Soapbox b2b customer marketing'

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JANUARY 31, 2013

From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. A quick video of your company’s timeline or milestones. Why do companies or people have to get dragged through the media ad infinitum? Quick announcements about the company – tombstones, deals, new employees.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. 4 Ways B2B Marketers Can Use Secret Pinterest Boards. B2B marketers – more uses for Pinterest secret boards? Guess what? I’d love to hear your ideas!

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Increase content creation for your company. What other benefits have you received from your B2B blog?

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MAY 11, 2015

I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 6, 2013

Buyers find your company, you don’t have to try to find them. It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification. When BANT becomes AINT – the new realities of buying requires scoring refresh.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

APRIL 6, 2012

So, why do B2B marketers hide their blog post dates? I care because, if I want to know how to do something that’s a little bit technical, say on my Facebook company page, it matters to me if the information is current. So come on, B2B marketers! I guess they want to fool us. “Hey! How about a little transparency?

Transparency 100

Transparency Blogger B2B Trust Marketing 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. Blog author Jennifer Beever is the founder of New Incite and the Chief Marketing Officer for Hire for B2B companies that want to grow faster. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JULY 31, 2014

She provides strategic planning, implementation and outsource blog writing and management for growing companies. Blogging b2b blog content marketing strategy' Contact Jennifer Beever of New Incite today. Photo by m01229 on Flickr. Some Rights Reserved.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100