Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Heinz Marketing

JUNE 21, 2022

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

Communities 102

Communities Lead Ranking Ad Frequency Marketing & Strategy 102

Webbiquity

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results.

Facebook 252

Facebook Tips Work Management Social Media 252

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

Class 62

Class Communities B2B Marketing Ad Building 62

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Social Media 125

Social Media Media B2B B2B Thought Leadership 125

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

KoMarketing Associates

JUNE 25, 2019

Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. Why not include it in your B2B marketing strategy?

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MARCH 12, 2012

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Martech

MARCH 12, 2024

This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). Get MarTech!

Social Media 80

Social Media Media B2B Advertising Agencies 80

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. Be active in Facebook groups. Promote events.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. are 50 and up.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

ClearVoice

AUGUST 14, 2023

Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Helping community banks optimize their content marketing initiatives and enhance their brand positioning. Helping community banks optimize their content marketing initiatives and enhance their brand positioning.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Instagram can be a useful platform for a B2B company. Setting up stories ads is fairly easy in Facebook.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. We say yes!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

Webbiquity

SEPTEMBER 28, 2021

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. If you don’t the rules on Facebook, for example, they will lock you out of your account. And you will not be able to manage any Facebook pages.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

Communities 134

Communities Skype Social Media Social Networks 134

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

Facebook 95

Facebook Best Practices Paid Search Agency Communities 95

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Once again, it’s that time of year.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Focus on community engagement. Image credit: Austin Distel on Unsplash.

Social Media 308

Social Media Work Management Marketing Management Media 308

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Zoominfo

FEBRUARY 7, 2018

The most recent curveball comes courtesy of Facebook. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. In today’s post, we give you the scoop on Facebook’s new algorithm, and we prepare you for the impending change. How will Facebook’s new algorithm impact your B2B business?

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Martech

APRIL 3, 2024

It is known for its engaged community and is the 11th most-visited website in the world and 6th in the U.S. Dig deeper: The B2B CEO’s social media checklist Its most popular features are the Ask Me Anything (AMA) events which have featured such luminaries as President Obama and Bill Gates, as well as actors, musicians, astronauts and more.

Mobile Advertising 83

Mobile Advertising Social Media Aggregators Communities 83

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Where are they talking about you?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120