Chris Koch

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Where is the utility in mobile apps for B2B?

Chris Koch

As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. I am concerned about the B2B side of things, though, for complex technology solutions in particular. I’m not seeing the killer app for B2B utility emerging yet.

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Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

Who says B2B marketers are lagging in social media? I think the social media phenomenon is the most exciting and important thing to hit communications in my lifetime. Check out these top posts if you haven’t already: Six factors driving B2B social media marketing adoption. How to create B2B social media policies.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. B2B Marketing POSTs by Laura Ramos.

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How to use social media for B2B

Chris Koch

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Take an active role in facilitating and managing conversations, such as creating a blog or community. B2B buyers value peer connections above all else. Image by HubSpot via Flickr.

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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

But I will tell you that this week I attended an excellent event run by Silver pop called the B2B marketing University in Boston. Because of my Twitter interactions with people in the B2B realm, I had all the information I needed to be able to approach four people I recognized at the event (if you’re reading this, you know who you are!)

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Why B2B marketers hate social media

Chris Koch

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. Social media is a way to influence those peer conversations by monitoring them, engaging in them, and managing them through peer-based communities. But of course, no B2B marketing strategy does that. With good reason.

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How to create B2B social media policies

Chris Koch

Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. Encourage community through sharing and attribution. Here are links to the best examples of B2B corporate social media policies that I found: Cisco.