sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) Cold-calling is dead.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Yet, content creation is still a top priority for most B2B marketers. The project was co-branded between Red Bull and GoPro. Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

Webbiquity

MAY 3, 2022

That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Here are a few more. Image credit: Emerald Xcelerator.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Customer Experience Matrix

APRIL 24, 2015

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. It built a network of B2B publishers to sell ads and gather data about their site visitors. Bombora’s core business is assembling data about B2B companies and individuals. Fair enough. Turns out, that’s quite a bit.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Hinge Marketing

DECEMBER 16, 2020

One secret that is getting out is by leveraging B2B licensed content. What is B2B Content Licensing? B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers. How to Use B2B Content Licensing.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Webbiquity

MARCH 5, 2019

The company was founded by B2B software veterans Loring Kaveney and Eric Lopez to help the developers of complex product turn their customers into their “most competitive advantage and best feature,” by strengthening relationships and fostering innovation. The rest is history. A few milestones: gBETA Cohort 2018.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. There are no live events.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” B2B Webinars: Build or Buy Scenarios. B2B Webinars: Build or buy? The post B2B Webinars: Build or Buy? Anatomy of a webinar.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. No other technology was able to provide this amount of efficiency for B2B marketers.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Martech

MARCH 22, 2022

And speaking of premium … To keep up with other B2B and B2C trends, there’s no better way than to immerse yourself in over 45 sessions at our MarTech virtual conference March 29 and 30 ( registration is free ). on pending EU law requiring Apple to change what apps its phones can use. The post Good morning: Cheers, or ‘Priek?!’

Co-Registration 80

Co-Registration Conference Differentiation Internet Marketing 80

Heinz Marketing

JULY 26, 2022

The B2B landscape is changing at a rapid rate, and buyers are also changing the way they buy. That being said, partner marketing programs can be an effective tool for B2B organizations as well. Or another event that you’re driving registration for? Co-host or sponsor an event. Why is it beneficial?

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

Martech

MARCH 3, 2022

Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. We gained insight into Workato’s product roadmap, technical updates, and new frameworks in addition to hearing how they will support partner growth. iPaaS is having its moment. iPaaS is having its moment.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Launch Marketing

FEBRUARY 15, 2018

B2B buyers can get lots of information from provider websites but will typically need more to reach a level of trust that compels them to commit to one as a partner. Getting buyers to that desired point requires more from B2B marketers than providing facts and figures about your solutions. It requires a relationship.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

nDash

JULY 30, 2021

Registration fees range from $799 to $1,499 for walk-up registrants. 3: B2B Sales & Marketing Exchange 2021. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. 2: Engage 2021. Host: SEMpdx.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

DiscoverOrg

FEBRUARY 13, 2019

This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! We’ve bucketed B2B data into 4 categories: Firmographic data (Marketing’s favorite). The highly targeted segmentation resulted in registrations for the happy hour exceeding the capacity of the space by 10x! (We Relationship status?

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

LeanData

AUGUST 3, 2022

Every day, LeanData co-founder and CEO Evan Liang drives up to the company’s offices in Santa Clara, California in his well taken care of Tesla. OpsStars is a thriving community of B2B Revenue Operations professionals. Registration is free , so make plans to attend and maximize your entire Dreamforce/OpsStars experience.

Co-Registration 52

Co-Registration Conference B2B Sales Communities 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. Co-invest in sales reps: Channel partners always want more salespeople, but those cost money. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 90

Case Study Case Studies Work Management Studies 90

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data. This metric is critical.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. The title matters. Plan and practice.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. Best B2B Marketing Conferences in 2021. B2B Marketing Forum. Adobe Summit Influencer.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hinge Marketing

JUNE 9, 2020

The Hinge Research Institute realizes that the playing field has changed and has produced a new, actionable playbook with dozens of proven plays, coaching tips, and research facts to help those in B2B and professional services bring their “A-game” moving forward. It is entitled, “Getting Back In The Game.”.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Webbiquity

AUGUST 11, 2020

I wanted to earn the respect of co-workers and customers based upon my skills and experience, rather than from a family relationship.). States, Canada, and Sweden has brought more tax, registration, legal, and data protection requirements. Operating in more U.S. The Founder Interview Series #28: Lonnie McRorey, Framework Science.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

markempa

JULY 1, 2013

Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Thomas’ promotion process includes: Setting up the registration page – an easy task since her platform allows her to clone previous events.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

KEO Marketing

MARCH 21, 2017

The panelists include: Jenny Poon, the co-founder of the co-working space CO+HOOTS and Phoenix Business Journal’s 2016 Businessperson of the Year. Sheila Kloefkorn, CEO of B2B marketing agency KEO Marketing, will be moderating the panel. Shawn Linam, CEO of Qwaltec, Inc., Interested? About KEO Marketing.

Co-Registration 48

Co-Registration Advertising Agencies Marketing & Strategy Paid Search Agency 48

Heinz Marketing

JANUARY 9, 2018

To say that the B2B landscape has changed dramatically over the last decade would be an understatement. However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old. What does this change mean for B2B sales and marketing teams?

Webinar Metrics 58

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 58

Televerde

APRIL 30, 2020

They’ll co-present on the topic “Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World” and discuss how having the right partner helps a company lean in towards growth, bringing certainty during uncertain times. Registration: [link]. About Televerde.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Capstone Insights

SEPTEMBER 26, 2017

This is likely one of the most inane, boring topics in B2B marketing, so please bear with me. When a person goes to your website and submits an online registration form, that lead goes into your marketing automation platform. They are organizations where an online registration form is primarily a mechanism to request a sales follow-up.

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40

LeadSloth

JUNE 7, 2010

More info & registration ». I’m co-presenting the email nurturing session this Wednesday. More info & registration ». More info & registration ». Tags: Demand Generation marketing automation b2b marketing events lead management. Genius Demand Gen Academy. MarketingSherpa Lead Management Webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. I’m a B2B marketer.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? This is the tough nut to crack from a B2B perspective and the SaaS space,” Jody admitted. Even if you’re a SaaS or B2B company, your customers are thought leaders in your industry.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Hubspot

JUNE 16, 2017

It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” But winning cupcakes?

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78