B2B and CMO - B2B Marketing Zone

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Influencer strategies and why they’re important.

B2B Marketing

B2B Marketing Marketing Automation Services B2B CMO

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence).

iCrossing

iCrossing CMO Enterprise Management Forrester

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence).

iCrossing

iCrossing CMO Digg Enterprise Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

FEBRUARY 2, 2011

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” Said differently, I think they are looking for Marketing Technologists!

Advertising Agencies

Advertising Agencies CMO Salesforce.com Paid Search Agency

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

MARCH 30, 2011

Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Related posts: Social Media – the Next Frontier! Many BtoB organizations these days are spending time and money.

BtoB

BtoB CMO Analysis Network Marketing

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! FOUND the ROI of Social Media for B2B Marketers!

Social Media

Social Media Media Paid Search Agency Word of Mouth

Understanding the Value of Social Media Data

Buzz Marketing for Technology

APRIL 21, 2010

Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Social Media

Social Media Lead Scoring Lead Ranking Media

Social Media – the Next Frontier!

Buzz Marketing for Technology

MARCH 9, 2011

Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media

Social Media Media Marketing Management BtoB

Sharing is how you build a Brand

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree.

Ad Building

Ad Building Brand Identity Branding Digg

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Marketing Automation Services

Marketing Automation Services Lead Scoring Lead Ranking Work Management

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

APRIL 18, 2012

In this way, both CMOs and CFOs will understand and track — with far greater accuracy — marketing’s accretive value to the enterprise and shareholders. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.

Enterprise Management

Enterprise Management Work Management Spending Social Media

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

MARCH 1, 2011

No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day. I felt there had to be more we can do with the social data that we just cant get out of monitoring.

CMO

CMO Buzz RSS Network Marketing

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

FEBRUARY 12, 2014

Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design Advertising agency advertising and marketing Agencies B2B Brand Business Business-to-business chief marketing officer CMO Consumer content creative Creativity Customer Data emotion engagement Forbes Ipad (..)

Design

Design Advertising Agencies Mobile Advertising Paid Search Agency

The Return of the “Marketing Mix”

Buzz Marketing for Technology

JANUARY 3, 2018

Fashions change. . This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment.

Marketing Mix

Marketing Mix ROMI Paid Search Agency Enterprise Management

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

MARCH 13, 2014

Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership B2B Marketing (..)

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles

The State of Digital Marketing 2015

Buzz Marketing for Technology

MAY 27, 2015

For any CMO, developing the skills of their team should always be a top issue. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area. The point-counterpoint is just so stark I couldn’t help but write about this.

Planning

Planning CMO Stats Marketing & Strategy

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

JANUARY 15, 2014

The CMO has fallen in love with performance-based ads like these PPC ad vehicles, mainly because they work (to some extent) and it’s easy to justify a budget for it when a return can be clearly shown to the CFO.

Paid Search Agency

Paid Search Agency Mobile Advertising Ads PPC