Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns. That’s a big deal.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

FunnelEnvy

DECEMBER 12, 2022

Anyone working in any type of marketing in the last five years or so has probably noticed one big trend that’s stood out among many others: personalization. You can shape ABM tactics to work well for your particular situation regardless of your industry, marketing goals, or company size. What is Account-Based Marketing?

Account Based Marketing 73

Account Based Marketing B2B Marketing Planning Lead Ranking 73

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Get MarTech! In your inbox.

Paid Search Agency 112

Paid Search Agency Lead Ranking Advertising Agencies Ads 112

markempa

MAY 19, 2014

This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

6sense

FEBRUARY 17, 2022

Account-based marketing has become the most sought-after marketing strategy for B2B organizations striving to win new businesses and retain current customers. Since it focuses on customers that matter, ABM enables B2B organizations to close deals faster and increase revenue significantly. Focusing on Metrics That Matter.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

markempa

MAY 13, 2013

Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. This means everything that works for consumer marketers online can also work to optimize business purchases.”. I’d love to hear about them.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interruption marketing, or as it’s more commonly known, outbound marketing, is a commonly used tactic to scale lead generation and thought leadership with an existing database.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Sprout Social

AUGUST 24, 2022

The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Social marketers are always testing new approaches. Here are a few examples: Agency social media manager: A marketer who runs social accounts for multiple brand clients.

Social Media 101

Social Media Work Management Marketing Management Clickthrough 101

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interruption marketing, or as it’s more commonly known, outbound marketing, is a commonly used tactic to scale lead generation and thought leadership with an existing database.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. How do you envision PPC will support your overall marketing strategy?

PPC 88

PPC Advertisements Advertising Organization 88

NuSpark Consulting

AUGUST 12, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. Video marketing is a powerful tactic to promote, brand, and grow your business online. TRANSCRIPT. Take a look at these stats. Take the plunge!

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data. But, some B2B technology companies claim they aren’t worth the investment because they see little ROI — especially display.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? And keep it interesting!

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Golden Spiral

JANUARY 31, 2019

billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. And you’re B2B.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ActiveDEMAND

SEPTEMBER 20, 2017

Why ABM Made a Comeback in B2B and How It Can Maximize Profits for Your Company. In the B2B world, certain client accounts are worth a small fortune to businesses. That’s why the B2B world is investing in account-based marketing or ABM. The idea is to communicate with prospects and customers as a market of one.

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

KEO Marketing

MARCH 30, 2017

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), Pretty much everyone buys ads from Facebook and Google, but it’s also quite common for B2B marketers to buy ads from LinkedIn. Yet, most of us put up with it. What do Paid Ads Actually Contribute? and 3% respectively.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

SnapApp

APRIL 29, 2015

So it’s pretty exciting for us to see these quizzes starting to get more attention in the broader marketing world. But B2B marketers are now getting in on the game – and seeing great results. Why is a typically B2C tool working for B2B marketers? They reel in top of funnel leads . Here's a little preview: .

B2B Marketing 54

B2B Marketing Cost Per Thousand CPM Work Management 54

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. B2B Content Promotion vs. Content Shock. There’s a sad truth that every content marketer has to realize sooner or later. The world of content marketing isn’t strictly a meritocracy.

Paid Content 52

Paid Content Promotion B2B Content 52

Aberdeen

JUNE 4, 2019

According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. That’s a recipe for a lot of wasted marketing resources. Digital display ads aren’t meant to reach a mass market. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates.

Intent Data 40

Intent Data Paid Search Agency Intent Clickthrough 40

Only B2B

FEBRUARY 4, 2020

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email Marketing Effectiveness. Two-thirds of customers have made a purchase as a direct result of an email marketing message.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Email marketing has two times higher returns than cold calling ( source ).

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. While a B2B company spends an average of $116.13 But what does a high CPA even look like?

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Modern B2B

NOVEMBER 15, 2019

Know your marketing performance: benchmark (and why you must do it). Is our LinkedIn ad clickthrough rate above average? It creates a culture within your business where your team will seek to improve and strive for marketing excellence. By benchmarking this, you really will drive marketing excellence. Probably a lot.

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Sharpspring

JUNE 3, 2022

If you’ve been running social media marketing campaigns, you may be obsessed with gaining followers. For social media marketers, the follower count is a key metric. But are those followers the type who will move down your marketing funnel? But what if: those followers were never going to become warm leads, let alone clients.

Top of Funnel 93

Top of Funnel Marketing Automation Services Digital Marketing Funnels Advertising Funnels 93

6sense

JANUARY 3, 2022

These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. And it can impact your bottom line: 93% of B2B professionals report that personalizing content on their website increased their company’s revenue. LinkedIn ad clickthrough rate improved by an astonishing.20%.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62