Anything Goes Marketing

MARCH 11, 2007

In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 (10 Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case).

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

APRIL 20, 2006

Demographic: Mostly B2B but geography is key in B2B -Psychographic: "Interests, Attitudes and Opinions (IAO)" He claims that you can gather this type of data from surveys, polls, preference forms and other sources (offers, call centres interactions). PPS: Dynamic content will open up a whole new world for email marketing.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Open and clickthroughs were some of the best I've ever seen. Tags: email marketing B2B e-marketing.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

FEBRUARY 21, 2009

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100