B2B Digital Marketer
MAY 20, 2021
When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. As B2B digital marketers, you must know the implications and responsibilities in handling all of this information. How have we set ourselves up to be ready for that privacy-first world?
KoMarketing Associates
APRIL 9, 2019
It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. Want more leads?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
NOVEMBER 6, 2017
Its specialty is measuring the impact of marketing content on long B2B sales cycles. Such purchases often involve multiple Web site visits but still have a shorter buying cycle than complex B2B transactions. Like TrenDemon, it tracks site visitors over time and distinguishes between starting, middle, and finishing clicks.
NuSpark Consulting
NOVEMBER 17, 2017
You can also target IP addresses and households, computers or mobile app placements, and most importantly, based on data compiled by data aggregators like Experian for B2C and Bombora for B2B, audiences most likely to be interested in your business or products. Issues like banner blindness, click fraud, and visibility certainly exist.
seo.co
JANUARY 26, 2022
Click Fraud. B2B companies especially feel this stress with the level of competition looming over them. Finally, attracting users to a simple, click-based conversion-optimized landing page might be a good strategy to win a handful of conversions, but it does nothing to build a long-term relationship with your customer.
Engagio
SEPTEMBER 4, 2018
Some challenges include viewability, click fraud, bots, ad blockers, and viewer fatigue. Can you remember a time in the last three months when you clicked on a banner ad and purchased a B2B product? Very rarely in B2B marketing, should you be doing ABM and not demand gen, or vice versa.
Optinmonster
MAY 27, 2020
If you’re B2B, it’s likely that the sales process is much more than a click of a button. On the other hand, these platforms are probably not as effective for B2B sales. RafflePress has several social media integrations, is mobile-friendly, includes 1-click fraud protection, and integrates with your marketing and CRM platforms.
Expert insights. Personalized for you.
52 
Let's personalize your content