Martech

MARCH 24, 2023

So often, when I speak with CMOs, they focus on demand generation solely within the conmtext of new customer acquisition. ” In B2B, it is often easy to lose sight of the fact that we do not market, sell and support accounts. In 2015, I wrote a book titled “Driving Demand.” Get MarTech! In your inbox.

Branding 126

Branding Brand Identity B2B Acquisitions 126

Marketing Insider Group

FEBRUARY 13, 2023

We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in. Not surprisingly, ABM is the top B2B marketing tactic. Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Forrester B2B

OCTOBER 19, 2023

Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over the next 12 months. It’s also Forrester’s definition of best-in-class frontline B2B marketing. Here are […]

Planning 91

Planning Account Based Marketing ABM Paid Search Agency 91

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. dawnpapandrea Click To Tweet. Conclusion.

Class 103

Class Education Digital Asset Management Webinar Metrics 103

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Aberdeen

NOVEMBER 23, 2020

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. rich research library of industry intelligence, technographic data, firmographic data, and demand generation call center).

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

Only B2B

NOVEMBER 28, 2019

Creating a demand generation plan which is successful is not easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. We have interacted with a lot of B2B marketers who struggle to transit to drive results. Even your competitors fall into these pitfalls.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

LeanData

NOVEMBER 17, 2022

So after 20+ years of technological innovation, how is it that B2B companies are still dealing with speed to lead problems ? . The proof is in the stats: 67 percent of B2B companies say that leads are being sent to the wrong person for follow up. A Clearbit-LeanData-Salesloft play answers the demands of both speed and context.

Webinar Metrics 52

Webinar Metrics Demand Stats Act-On 52

Engagio

MAY 22, 2019

Upsell and Cross-Sell in B2B Markets. Growth and hitting revenue goals are key objectives for B2B marketers, making expansion an obvious choice. Yet, most B2B teams tend to primarily focus and invest heavily in acquisition strategies to hit pipeline and revenue goals. Classic demand gen models does not work well with expansion.

Class 59

Class Account Based Marketing ABM Cross-Selling 59

DemandBase

MAY 21, 2020

Demand Generation. Establishing a best-in-class Account-Based Marketing practice should be on every B2B CMO’s must-do list. But how do CMOs know what needs to change to support this pillar of demand strategy? Dan Martinez, Director Global Marketing, Demand Generation & Communications at O.C. Demand Generation.

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

ANNUITAS

FEBRUARY 28, 2022

Eighty-five percent (85%) of B2B buyers expect sales reps to demonstrate a firm understanding of their needs. Successful ABM: Implements best-in-class, targeted, and focused marketing. Takes the best of ABM (personalized attention) and the best of Demand Marketing (ability to scale) and marries the two together.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Madison Logic

APRIL 9, 2024

He has also served as EVP, Worldwide Managing Director of Ogilvy, where he was a member of Ogilvy’s Global Leadership Team; President/CEO of gyro, a global B2B agency network with 15 worldwide offices; and SVP, Head of Global Corporate Marketing of CA Technologies.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Ledger Bennett

MARCH 11, 2019

TAKE THE DEMAND GENERATION MATURITY INDEX SURVEY NOW In fact, I can’t even count the number of times a CMO has pressured timescales. Greg Dorban Demand Generation Maturity. Success leaves clues and patterns that high-performance businesses demonstrate, highlighting best-in-class marketing functions.

Demand Generation 40

Demand Generation Demand Generation Lead Ranking 40

The Effective Marketer

MARCH 22, 2012

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. Why is demand generation so important? Create sufficient content (how can we possibly keep up with demand for content?).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Oktopost

MARCH 10, 2021

However, without a part-art, part-science approach to demand generation, you’re not likely to achieve it. We’re tackling this and more with one of B2B marketing’s rising stars. She now brings this experience to her role at MadKudu , where she heads up demand generation efforts. Podcast Episode Summary.

Planning 118

Planning B2B Thought Leadership Marketing Management Demand Generation 118

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kelly Pronek, Vice President of Marketing at PriceFX , and Daniel Kushner, CEO of Oktopost , examine how to best retain top talent at a time when there is more demand than supply. Catch all episodes here. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Engagio

NOVEMBER 18, 2020

The world of B2B has been undergoing a significant evolution. B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers. B2B brands will now have access to the industry’s best account identification and targeting capabilities at their fingertips.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing B2B Ad Exchange 94

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. You won’t be disappointed.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Circle Studio

SEPTEMBER 17, 2020

Mere weeks into 2020, B2B marketers and business leaders everywhere found themselves scrambling to adjust their forecasts, strategies and marketing plans in response to an “unprecedented” global pandemic and the ensuing economic fallout. So how should it impact your B2B marketing efforts? Bring an agile mindset to your marketing.

Planning 97

Planning B2B Marketing Advertising Agencies B2B 97

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Biznology

OCTOBER 17, 2019

The Two Lifts of B2B Personalization. The Organizational Element of Implementing B2B Personalization. It’s because B2B sales cycles are longer. How do you avoid these B2B Personalization Traps? 75% of B2B buyers expect companies to “anticipate their needs and make relevant suggestions” by 2020. But personalization?

Personalization 106

Personalization Allocation Peer-to-peer B2B 106

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – Adobe will be a gateway (for Marketo) to B2C; Marketo will be a gateway (for Adobe) to B2B.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Zoominfo

JULY 8, 2021

This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. ” FIgure 1 : Access the power of ZoomInfo from within Dynamics 365.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Adobe Experience Cloud Blog

AUGUST 17, 2018

In my spare time, I attend classes, but everything important that I do is mostly just centered around football. In this blog, I am going to share with you several reasons why demand generation marketing is like a game of college football, and to do it, I am going to shamelessly plug The Best University in the World, the U of U.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand Generation 94

Seismic

JULY 29, 2021

The adoption of remote sales models has been a learning experience for most B2B companies. With the above improvements, organizations around the world can experience the best in class performance you expect from Seismic’s leading global sales enablement solution. Being remote is the new reality. Learn more.

Distribution 52

Distribution Demand Lead Ranking Class 52

Martech

SEPTEMBER 16, 2022

Plus, customer demands were changing. The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. That’s because the wide range of B2B customers require individualized service, but increasingly want to manage their supply with self-service.

Work Management 132

Work Management Marketing Management B2B Sales CRM 132

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. You won’t be disappointed.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. You won’t be disappointed.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

Vidyard

DECEMBER 16, 2020

KITCHENER, Ontario – December 16, 2020 – As business-to-business (B2B) sellers adapt to a digital-first reality, many have found new ways to not only maintain their performance but to radically improve their sales effectiveness and efficiency. Free Video Selling Master Class: Learn How to Use Video for Sales.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Porch Group Media

JANUARY 26, 2021

Companies must create a best-in-class mobile app experience and continue to optimize to ensure customers pain points are resolved. When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52