Tony Zambito

MARCH 4, 2022

B2B buyers seemed to be on the sidelines. B2B buyer activism will be on the rise. We have not seen this dynamic of activism in B2B. As the arc of the Russian invasion wreaks destruction and humanitarian crises, B2B buyers and brands will be confronted with moral and activism choices. Affecting primarily consumer brands.

Activities 231

Activities B2B Buyer Personas B2B Marketing 231

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

B2B Marketing Directions

MARCH 24, 2024

Imagine you're a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. World-class track athletes usually run a 100-meter dash in about ten seconds. The rest of the B2B buying process still matters.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

6sense

DECEMBER 9, 2021

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. See More: 5 Principles for Sales Enablement Success — According to B2B Decision-Makers. What Community Means in B2B. When B2B communities wither and die, it’s usually because their focus is too broad.

Class 62

Class Communities B2B Marketing Ad Building 62

SWZD

JUNE 10, 2021

While integrated technology platforms are crucial to efficient ABM execution, best-in-class intent data will always define effectiveness. That's why B2B growth marketers need the perfect combination of performance platform and intelligent intent data.

Intent Data 101

Intent Data Class Account Based Marketing ABM 101

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

Class 54

Class Planning Marketing & Strategy Act-On 54

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. The ones who just post… anything and everything.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Oktopost

MARCH 16, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

KoMarketing Associates

AUGUST 25, 2020

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. Approximately 31% of the best-in-class marketers who responded to the survey stated that they have been “very successful.”.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

B2B Digital Marketer

OCTOBER 28, 2021

How can you do B2B marketing differently? Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before. Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before. Podcast Timestamps/Outline.

B2B 98

B2B Work Management Class PR 98

BOP Design

SEPTEMBER 22, 2020

Her class was dedicated to teaching us newbie graphic design students about the importance, intricacies, and role of fonts in our world. I needed this class. Their artful purpose and intent remained subliminal to me until I took this class. This is a great lesson to apply to your B2B website. I took fonts for granted.

B2B 132

B2B Brand Identity Branding Class 132

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”. Sponsored post.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Hubspot

MAY 3, 2017

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Content Marketing for B2B Enterprises " by Udemy. Social Media.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Contently

AUGUST 23, 2017

The post Contently and SiriusDecisions: Building a Best-in-Class B2B Content Marketing Machine appeared first on The Content Strategist. The role data and insights can play in the content lifecycle. To watch this free webinar, please fill out the form at the top of the page.

Class 70

Class B2B Marketing Content Marketing Ad Building 70

Tony Zambito

MAY 10, 2021

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. The term buyer-aligned will take on a significant new meaning as you enter a new era of B2B and buying.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. dawnpapandrea Click To Tweet. Conclusion.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing. The State of B2B Buyer Enablement. Measuring Content Marketing Performance: A B2B Marketer’s Perspective.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Champion Communications

APRIL 20, 2023

.” – Becca Chambers Having a world-class PR programme is only one part of the story. And that’s precisely what Becca Chamber, SVP of Global Brand and Communications at Alludo and our Associate Director, Harry Webster unveil in this week’s episode with B2B Marketing. You can read more from our B2B PR for Growth report here.

PR 62

PR B2B Marketing Planning B2B 62

Champion Communications

APRIL 20, 2023

.” – Becca Chambers Having a world-class PR programme is only one part of the story. And that’s precisely what Becca Chamber, SVP of Global Brand and Communications at Alludo and our Associate Director, Harry Webster unveil in this week’s episode with B2B Marketing. You can read more from our B2B PR for Growth report here.

PR 62

PR B2B Marketing Planning B2B 62

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Leadspace

JUNE 28, 2021

For B2B marketers, seeing low conversion rates, high email bounce rates, and poor pipeline velocity can be extremely frustrating. For B2B salespeople, reaching out to a prospect at the wrong time or without the relevant information on hand can damage rapport and even break a deal. Best-in-Class. Best-in-Class: 4.9%

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Collaborating with B2B creators effectively reaches new audiences and builds relationships with existing ones. Get MarTech!

Paid Content 141

Paid Content Enterprise Management Work Management B2B Marketing 141

Zoominfo

OCTOBER 28, 2020

Lastly, our world-class data science team built algorithms for scoring and flagging consumption signals across over half a million companies. Troubleshooting topic expansion: ZoomInfo is unique in that its core customer base features any prospect with a need for B2B intelligence. Why circle back and polish up a brand new intent engine?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

Kapost

DECEMBER 7, 2016

Let’s Celebrate World-Class Marketers. Because alongside a constantly changing global environment, B2B marketers have had to navigate increasing complexity. Just as we’ve done for the past four years, we’ve pulled together this year’s Kapost 50 , a list of best-in-class B2B marketing teams.

Class 48

Class B2B Marketing Planning Best Practices 48

Biznology

AUGUST 13, 2019

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. B2B Personalization isn’t easy. B2B Personalization is hard. One thing that comes up, again and again, is the challenge of delivering personalized content for B2B visitors. The IT lift for B2B Personalization.

Personalization 120

Personalization Top of Funnel B2B Class 120

Engagio

MAY 22, 2019

Upsell and Cross-Sell in B2B Markets. Growth and hitting revenue goals are key objectives for B2B marketers, making expansion an obvious choice. Yet, most B2B teams tend to primarily focus and invest heavily in acquisition strategies to hit pipeline and revenue goals. Real examples of upsell and cross-sell plays in action.

Class 59

Class Account Based Marketing ABM Cross-Selling 59

KoMarketing Associates

DECEMBER 1, 2021

About 35% of the best-in-class marketers are “very successful,” while 5% of respondents said they were “unsuccessful” altogether. As more details begin to highlight marketers’ struggle to leverage data, previous research suggests that B2B marketers, in particular, are also not entirely satisfied with its return-on-investment.

Marketing Management 239

Marketing Management Customer Satisfaction Statistics Class 239

Zoominfo

MARCH 15, 2022

But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today. Best-in-Class DaaS for RevOps: Reliable data, in the right place, in real time Having the best data is necessary, but if it’s not accessible with the right tools, then it’s all for naught. Take Siri for example.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? These are pretty common questions we hear from B2B companies when discussing their digital marketing strategies. Read more: SEO for B2B Marketers.

Social Media 105

Social Media B2B Thought Leadership Paid Search Agency Companies 105

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. When Addie isn’t writing posts or outlining strategies you can find her heading to a yoga class, baking, or filming Tik Toks. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube.

Cost Per Click 96

Cost Per Click B2B Content Budget Programs 96