Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Are you searching for B2B lead generation companies to help fill the gap? Are you searching for B2B lead generation companies to help fill the gap?

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 52

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. 36% of their study’s participants said they were avoiding video because of hesitancy about being on camera. If it doesn’t, it should. Include a call to action.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Your audience should always be at the center of all of your marketing strategies and tactics.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

Martech

MARCH 12, 2024

This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required).

Social Media 81

Social Media Media B2B Advertising Agencies 81

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Take your B2B social media marketing up a notch with these six content ideas. Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Here’s how you can put it to use for your new company. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Keep the focus on your customers and their needs, not your company. May: Publish a Case Study or Two.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Read more: 10 stats to consider when building a B2B content marketing strategy.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

AUGUST 22, 2017

Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Unfortunately, there are a lot of firms out there who use their company blog to purely promote their own services and offer little to no value to their target market.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. Use the appropriate social media channels.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 48

Online Marketing Institute

AUGUST 17, 2018

Now let’s check out the companies that are using the power of influencer marketing to create more authentic voices around their brand. The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Golden Spiral

DECEMBER 24, 2020

Big tech players like Amazon, Google, and Facebook have changed the customer experience forever by providing highly personalized, intuitive, and expedient service. A McKinsey survey determined that B2B companies see digital interactions as two to three times more important to their customers than traditional sales.

Paid Search Agency 62

Paid Search Agency Companies Marketing & Strategy CMO 62

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

ClearVoice

FEBRUARY 2, 2024

The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Atomic Reach

JULY 27, 2023

This adds self-sustaining passive income streams to your company's profits while lowering marketing costs with increased margins. Or is there a systematic way to get KOLs to promote your company, products, and services that delivers predictable return on investment? Do you have to guess what type of results your investment will yield?

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case. Don’t let your manufacturing company get left behind in the digital age. It’s time to embrace social media and take your marketing efforts to the next level! With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year. And while not all of them will be worth the time and effort, some might be.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Company leadership expects measurable results. Company leadership expects measurable results. But how can B2B marketers most effectively achieve those results? B2B marketing teams will be held accountable for more of the lead-to-revenue process.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 180

B2B Top of Funnel B2B Sales Digital Marketing Funnels 180

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. This goes for old-school companies that swear by cold calling—which still plays a surprisingly important role within prospecting—and modern digitally-focused brands alike. It was first studied by Robert Cialdini in his 1984 work, Influence. Push for case studies.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Trade Press Services

OCTOBER 2, 2023

B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well. In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Launch Marketing

JULY 1, 2020

Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. As you build or select your database, use your time effectively to ensure you have the right contact as a target company to pursue.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Launch Marketing

JULY 1, 2020

Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. As you build or select your database, use your time effectively to ensure you have the right contact as a target company to pursue.

B2B Marketing 115

B2B Marketing Campaigns Marketing Budget Planning 115

Content Standard

APRIL 28, 2020

And for B2B audiences who need the full story, the longer format of documentaries gives you room to do that and more. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

Sprout Social

JULY 29, 2020

It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers. This strategy is most beneficial for local businesses. For this reason, it’s important to incorporate intentional strategies to ask your customers for reviews.

Effectiveness 140

Effectiveness Marketing Management Case Studies Case Study 140