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Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

However, when we look at these innovations from a Converged Growth go-to-market lens, we see a number of potential applications for B2B use cases that drive enhanced post-sale growth endeavors. Google claims these can be fully functional in a manner of weeks, versus multi-month or longer chatbot deployments.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels. The model you select depends on your specific strategy and campaign objectives.

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

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5 Marketing Attribution Trends for B2B Marketers

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After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

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Why B2B Marketers Should Try CTV Advertising

Biznology

Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels. The model you select depends on your specific strategy and campaign objectives.