Martech

AUGUST 28, 2023

Not only is [utilization] low, but it’s declining year over year while people are buying more,” said Domenic Colosante, CEO of 2X, a B2B marketing-as-a-service agency. “It’s But yet this one only does the TV, and this one only does the cable and so on. Organizations are spending 25.4% It’s a big problem.

Marketing Management 95

Marketing Management Paid Search Agency Marketing Automation Services Gartner 95

Zoominfo

JANUARY 28, 2021

That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

B2B Marketing Directions

AUGUST 15, 2021

The mean percentage of revenue allocated to marketing in 2021 is about the same in both B2B and B2C companies. The mean percentage for B2B companies represented in the survey was 6.2%, while the mean percentage for B2C companies was 6.6%. Other Important Findings Gartner's survey produced several other interesting findings.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Rapidly launch subscription services for video and audio streaming, publishing, pay TV, gaming, B2B business information, and new digital media. Take, for example, HBO.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Tomorrow People

OCTOBER 26, 2017

No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. In January 2012 we strangled telemarketing with its own phone cable. RIP WEBSITE DESIGN. We wiped out website design in March 2012.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Heinz Marketing

JUNE 22, 2021

Do what you can to create two similar physical working spaces to reduce the time you would have to spend adjusting your monitors, cables and other equipment every time. With a predetermined transport method, you’ll never have to worry about missing that one cable or file folder once you get into the rhythm of hybrid work. .

Work Management 111

Work Management Cable Peer-to-peer Lead Ranking 111

PathFactory

APRIL 29, 2020

Either bingeing through episodes of a new show on Netflix or, if you are like my parents, finding new crime drama series through on-demand cable, the goal is the same: entertain (and distract) yourself with interesting content until we can get back to normal life. What else do we have to keep us busy when we aren’t allowed to leave the house?

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

6sense

JULY 15, 2021

Like, eating a sandwich and re-watching The Green Mile on cable for the 27 th time mundane. Available now and available free, The State of B2B Women CMOs – 2021 is the amalgamation of over 100 trend-forward women marketing executives remarking, reflecting, and riffing on the role and trajectory of CMOs in modern business.

CMO 62

CMO Press Cable Blast Campaigns 62

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Sana Commerce

MARCH 24, 2023

This will most likely result in an increase in demand, for a wide variety of components such as a field bus systems, cabling for data and information channeling, electrical motos, and software.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Zoominfo

JANUARY 28, 2021

That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Strategic-IC

JUNE 4, 2018

As the B2B landscape becomes ever-saturated and customer expectations evolve, outbound methods have become increasingly outdated, so marketers have turned to inbound and other strategies such as ABM to deliver personalised, relevant messaging and drive ROI. Here are three brief case studies demonstrating inbound success: 1.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Understand the Need for More Dynamic Ways to Measure Brand and Demand Performance Many B2B marketers struggle with measurement and demonstrating ROI for their efforts.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Marketing Insider Group

MAY 25, 2015

Tape is used by every musician to hold their picks to their instruments or microphone stands, to fix a set list during a gig to the floor, to hold down cables, to be placed on their snare or other drums, label something on a gig bag or rack case, and so on. Aside from people and instruments, it’s tape. Source: Logo Design Guru , Forbes.

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Cable 100

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Paul Gillin

JANUARY 12, 2012

Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. So was last year’s Crazy Cabling Contest. Want a low-cost, fun and effective way to reward your most active Facebook contributors? Last year, Cisco started the SuperFan program to recognize its best community members.

Facebook 50

Facebook Cable B2B Cost 50

Vidyard

NOVEMBER 26, 2013

Every marketer knows the importance of a compelling brand story, but, it can be a bit tricky when it comes to B2B. In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. The post 5 Examples of Awesome B2B Video Marketing appeared first on Vidyard.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Navigate the Channel

NOVEMBER 1, 2021

Who remembers being stuck waiting for the cable guy in a twelve-hour block? Depending on whether your company is B2B or B2C, you might offer an option where they can check current billing status via a chatbot on your website. This can be done both on your website or via social media. Service Technician Arrival Times. The end result?

Marketing AI 65

Marketing AI Cable Marketing Management Social Media 65

Sales Engine

JULY 29, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If In fact, Sirius Decisions estimates that 60%–70% of the content generated by B2B companies is going unused and unconsumed.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Crimson Marketing

AUGUST 19, 2014

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology. Better B2B: How Staples is using predictive marketing technology and a constellation of data to make big revenue from its small business-to-business sales unit.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

LeadsRX

MARCH 9, 2022

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Business-to-Business (B2B). Addressable TV. Bounce Rate. Business-to-Consumer (B2C). Clickthrough Rate (CTR).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

ClearVoice

FEBRUARY 3, 2021

The thinking is, while consumers may be married to their iPhone or Samsung Galaxy, there are a bevy of related products and services — charging pads, cables, headphones, mobile hotspots, prepaid plans, SIM cards — that people constantly need, and should be available within arm’s reach. B2C marketing: tone and strategy. All of this is B2C.

Business 64

Business Cable Amazon Social Media 64

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

Crimson Marketing

JANUARY 21, 2014

adults aged 18-34 than any cable network. B2B Infographics ). We all share for different REASONS. 25% of Facebook users don’t bother with privacy settings. Two new members join LinkedIn every second. YouTube reaches more U.S. 90% of content is generated by 2% of Twitter users. There are over 150 million Instagram users.

Cable 100

Cable Social Networks Privacy Validation 100

Sales Engine

JANUARY 5, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If In fact, Sirius Decisions estimates that 60%–70% of the content generated by B2B companies is going unused and unconsumed.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Stevens & Tate

AUGUST 10, 2020

Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. 5 Ways to Improve Your B2B Marketing Strategy. B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place.

Trends 65

Trends Spyware Work Management Paid Search Agency 65

Vidyard

MARCH 19, 2014

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!). What’s so different about Taulia? .”

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Digital B2B Marketing

JANUARY 15, 2013

Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? Mobile is offering new and better ways for us to do the same things we have done from desktops and laptops. But But But… Wait! But mobile means we are always connected! But apps are uniquely mobile!

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. (note: 85% of American adults are online). Conceivably, yes. tweet this ). This one always annoys me.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Kaon

OCTOBER 4, 2017

Emotional connections — with B2B purchases, research has shown that building an emotional connection is at least as equally important as creating a logical case for people to buy. Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships. the Google Daydream).

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers. The diversity of YouTube demographics extends to the B2B world too.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

TrustRadius Marketing

DECEMBER 12, 2019

B2B B2C B2A C2B C2C A2C. Here’s a breakdown of these 6 types and some examples of what sort of transactions fall under each (and a handy chart to keep track of them all): #1 B2B. Business-to-business (B2B) transactions are when one business sells some type of good or service to another business. B2B, C2B, A2C). #2

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Hubspot

MAY 20, 2020

Digiday describes Over-The-Top (OTT) as video that's delivered "via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service" — i.e. Netflix, HBO Go, etc. We're seeing home improvement and B2B businesses taking advantage of this influx of ad inventory by incorporating OTT into its awareness budget.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

EMagine B2B Blog

APRIL 19, 2019

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. A recent study showed that 80% of B2B leads come from LinkedIn and 94% of B2B marketers use LinkedIn for content distribution.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Heinz Marketing

NOVEMBER 29, 2018

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Charging cables, coffee cup, stack of reading, calculator, never-used monitor. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 58

Work Management Cable Marketing Management B2B Sales 58

ClickZ

APRIL 19, 2021

30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space. Cable Management – 4x higher. Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93