ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. They prefer LinkedIn, a professional network that's all about getting business done.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. People who were doing B2B that I knew living in the Valley for a while. That’s why they work. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. Pre-launch marketing activities are like movie teasers.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

ClearVoice

FEBRUARY 22, 2021

As an example, he says Facebook groups are a bounty of valuable information, even if you have to do a bit of digging to find the right matches for your skillset and niche. He also made an effort to attend digital-only networking events and then reach out to presenters or panelists, sharing what you learned from their talks.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. Share this on Facebook. Measuring Engagement. Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Tomorrow People

FEBRUARY 5, 2013

Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. 2) Listens to the Buzz. 2) Listens to the Buzz. 3) Grows the Network. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. Follow @sookieshuen.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. 2) Listens to the Buzz. 2) Listens to the Buzz. 3) Grows the Network. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. Follow @sookieshuen.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Promote events through social media? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Metadata

JANUARY 25, 2024

According to Roger Breum , Head of Demand Generation at Alpine Investors, allegiance to the core B2B marketing fundamentals is something that will never go out of style. Embrace these four core fundamentals, and you’ll concoct the perfect recipe for B2B marketing longevity, even when fads fade. Which events do they attend?

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads! Make Your Event Stand Out.

Campaigns 134

Campaigns Planning Tips Branding 134

Optinmonster

NOVEMBER 3, 2021

If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter. Use the Social Media Networks Your Audience Uses.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Albacross

DECEMBER 25, 2018

For a long time, B2B brands have disregarded the business value that social media offers. They would frown upon networks where funny cat video reigned supreme. The good news is that networks like Facebook allow for an easy integration of CTA buttons. Well, those days are gone.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client. Every industry is different.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Here’s a short list of events with a brief description, both North American or European, with high-level speakers.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Give away lots of relevant info through blogs, twitter, industry events, etc. Create buzz.

Lead Gen 100

Lead Gen Elasticity Ad Building Lead Scoring 100

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. According to the Corporate Executive Board, 57% of B2B buyers are already through their purchase decision before they even engage with a sales representative. Today, the buzz in marketing is all about inbound.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. case studies and demos). UnitedLinen.

Social Media 48

Social Media Media B2B Forrester 48

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. “We’ve started to build out our content and our editorial strategy with a network-driven focus,” he said. Increasingly, readers live within their networks.” The content wars.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Find diehard fans on Twitter, Facebook and LinkedIn.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Despite the dangers and potential pitfalls of social media , businesses will continue to expand and refine their social networking efforts. 6 Reasons Social Media Sucks. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. According to the Corporate Executive Board, 57% of B2B buyers are already through their purchase decision before they even engage with a sales representative. Today, the buzz in marketing is all about inbound.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48

Single Grain

JUNE 24, 2019

Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing?

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Share this on Facebook. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tweet This! Technology.

Social Media 100

Social Media Media PR Digg 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 100

Social Media Media Broadcasting PR 100