Content Standard

FEBRUARY 2, 2021

Here are some ways to generate buzz and bring in more business with your online events. A study of B2B marketers by Markletic found that bad connections were the biggest source of annoyance for virtual event attendees, followed by poor mics. Post-event. Featured image attribution: Julia M.

Buzz 101

Buzz Event Marketing Webcast Lead Scoring 101

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. – Crystal Martin, Art Director. “I

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 from 2021 to 2028. The ability to do what you do best i.e,

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. This blog will put your mind at ease and give you the answers to best approach your B2B product launch in an economic downturn.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. What Do I Stand to Earn from a B2B Podcast? Podcasts are also more accessible than many other types of content. Apple, Spotify, etc.),

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Heinz Marketing

FEBRUARY 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Ways B2B Companies Can Use Explainer Videos. As a B2B company, you’re trying to get other businesses to buy and use your product or services.

Trends 118

Trends B2B Marketing Effectiveness Planning 118

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. B2B marketers have additional challenges, of course. B2B products tend to be much more complex and at a higher price point.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Lattice

APRIL 17, 2019

As is often the case, however, along with the buzz comes confusion. I want to unpack what exactly a Customer Data Platform can do for B2B marketers and how to cut through the hype when evaluating CDP vendors. Without a doubt, the Customer Data Platform (CDP) market is real and here to stay.

B2B 113

B2B Buzz Vendors B2B Marketing 113

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Zoominfo

MAY 7, 2018

However, in the last few years, the strategy has become an integral component of many B2B business models. B2B Growth Hacking vs. Traditional Marketing. Simply put, well-applied data can be the difference between creating a buzz and seeing your customer base skyrocket overnight. B2B Growth Hacking Tips and Best Practices.

Ideal Customer Profiles 227

Ideal Customer Profiles B2B Work Management Marketing Management 227

Drew Neisser

MARCH 17, 2023

As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. AI is on the up and up. Tune in for a fascinating look into how these helpful little assistants are going to change the way we work.

B2B Marketing 52

B2B Marketing Generation B2B Advertising Agencies 52

Really B2B

DECEMBER 11, 2017

Our team went along to Big Data LDN 2017 to check out the latest trends, vendor solutions and predictions for data in B2B - and what it means for you. Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace.

Buzz 41

Buzz B2B Marketing B2B Vendors 41

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and discussion. Evaluate and elevate your product launch toolkit with the strategies and tips in our B2B Product Launch Toolkit. Download it now.

Product 133

Product B2B FAQ Verticals 133

Drew Neisser

SEPTEMBER 17, 2022

B2B market research. A newsworthy buzz about your brand that will catch the attention of everyone in your orbit, including customers, prospects, analysts, and talent for those highly skilled roles you’re trying to fill. . The business value of B2B market research . B2B market research best practices .

Research 52

Research B2B Marketing Advertising Agencies B2B 52

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. In the B2B sphere, it’s easy to get lost in the maze of transactions, contracts, and closing deals.

B2B Marketing 89

B2B Marketing B2B Advertising Agencies Paid Search Agency 89

Integrated B2B

DECEMBER 20, 2016

B2B marketing is full of concepts, abbreviations and keywords. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they actually mean. The post Buzz watch 1/5: Account-based marketing appeared first on IntegratedB2B.

Account Based Marketing 40

Account Based Marketing Buzz ABM Marketing & Strategy 40

Integrated B2B

APRIL 29, 2017

Combine this with reports that word-of-mouth recommendations from peers influence over 90% of B2B buying decisions (according to advocate marketing expert Influitive) and doing advocacy marketing starts to look very attractive indeed. The post Buzz Watch 2/5: Advocacy Marketing appeared first on IntegratedB2B.

Buzz 40

Buzz Word of Mouth Peer-to-peer Account Based Marketing 40

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

KoMarketing Associates

APRIL 28, 2015

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Can C2B truly influence and improve B2B marketing? Online Buzz.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. Final Thoughts on B2B Direct Mail Campaigns.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Martech

JUNE 14, 2023

And while the world is buzzing with AI advances, there are still many quick-win opportunities to better nail the basics. Making the most of these simple automations Automation helps B2B organizations streamline processes, enhance customer experience and maintain efficiency. The key lies in identifying the right areas to automate.

Automation 86

Automation Organization Marketing Automation Services B2B 86

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

B2B Digital Marketer

MARCH 31, 2022

So, in this episode, Michael Buzinski shares the common reasons why most B2B service businesses fail at digital marketing and how you can avoid making the same mistakes. Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Imagine you run a digital marketing agency specializing in B2B lead generation. You want to create a blog post that answers the question, “How can I generate more leads for my B2B business?”

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Rev

JULY 17, 2019

You’ve been in B2B for a hot minute. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. I’ve had this conversation with so many B2B marketers – incredibly talented ones – that I’m starting to suspect that we all feel this way. .

Marketing AI 150

Marketing AI Work Management Marketing Management Marketing Qualified Leads 150

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Leadspace

OCTOBER 5, 2016

” Now that’s out of the way, here’s what all of this has to do with the excitement around Salesforce, Dreamforce and AI in the B2B context. Beyond predictive: Unlocking the potential of Artificial Intelligence in B2B marketing. The post What’s All The Buzz About AI at Dreamforce?

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Tony Zambito

MARCH 6, 2017

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. B2B companies may have to come to grips with the fact they are living in their own digital information bubble. The digital revolution in B2B is creating new ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Oktopost

NOVEMBER 14, 2023

Still a writer at heart and totally obsessed with the Oxford comma, Solveig has held titles such as Storyteller, Head of Social Media, Editor, and Head of Brand & Buzz.

Storytelling 75

Storytelling Buzz Youtube Social Media 75

Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. B2B brands like Salesforce also listen closely to social media.)

Digital Asset Management 122

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 122

Circle Studio

FEBRUARY 7, 2018

While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. If you’ve been to a tradeshow, you’ve seen the disparity. Plan far in advance.

Marketing Strategy 128

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 128

xiQ

SEPTEMBER 27, 2019

B2B Sales = EQ + IQ. The winning formula in B2B strategic sales is the ability to bond at an emotional level (EQ) while being up-to-date about the events shaping the industry (IQ). . xiQ provides in-depth company insights, financials, CxO buzz, SEC filings and much more, in one easy-to-use-app. The Challenger Customer.

B2B Sales 79

B2B Sales Lead Scoring Lead Ranking B2B 79