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Reinvent B2B Sales With Buyer Personas

Tony Zambito

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. 

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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate. 

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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Let’s look at what’s new in B2B lists these days. A new direction in B2B lists. What new developments are you seeing?

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

Larger companies, typically, have more complex buying cycles, more sophisticated internal processes, and more specialization throughout their org. has at least 75,000 employees according to the United Nations Global Compact and 86,000 according to Wikipedia. But a company with 300 certainly does. For example, Poczta Polska S.A.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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The Influence of the Social Buyer on B2B Business

Tony Zambito

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   New Business Models.

Business 100
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Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

Trends 100