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How 4.6 Million First-Party Registrations Produced 72k Buyer-Level Intent Insights

NetLine

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. of B2B professionals expect to invest within the next 6 months.

Intent 97
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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now. However, the reality of implementing content marketing initiatives is a bit more complicated.

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Content + Intent Data: Creating Value-Based Buyer Journeys

Content4Demand

Randy is immersed in the world of buyer journeys and believes that the pandemic has simply accelerated trends that were already under way to transform the roles marketing teams play in engaging B2B buyers. Overnight, B2B buying changed forever, and there’s no going back. This shift is welcome news for B2B buyers.

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B2B Lead Generation: The Best of PowerViews

ViewPoint

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Buying cycles are changing.

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BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent

Valasys

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40
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Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Today, B2B marketers use content to meet the information needs of their audiences. B2B buyers are well educated adults. Links to a webcast and white paper on the same topic do not give your audience two different paths, only two different formats. I am a digital and B2B marketer with a background in online media and analytics.

Planning 100
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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. B2B buyers are more sophisticated than ever. Brave New B2B Marketing World Welcome to the brave new world of marketing. With compelling content that is relevant, valuable, and of high quality.