PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic. Don’t panic.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

PathFactory

APRIL 20, 2021

Our own data revealed that B2B content engagement increased significantly in 2020, with 17% more visitors, 40% more unique asset views, and 15% more time spent reading and viewing content. We’ll also share some recent adjustments we’ve made on our own marketing team to adapt to growing expectations around B2B content.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. The success of outbound marketing does make sense in this context.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60