prospect 
Webbiquity
DECEMBER 4, 2018
Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. A sales organization improves its effectiveness when it speaks the language of prospects.
Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss.
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Webbiquity
JANUARY 15, 2010
Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Prospects can ask questions, within or beyond their social networks.
Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? And that you are interacting with your networks on those platforms.
Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? And that you are interacting with your networks on those platforms.
Webbiquity
JUNE 20, 2011
Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. It’s more of a place to interact with peers than to engage prospects. It’s an easy way to waste a lot of time.
Webbiquity
FEBRUARY 21, 2012
Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. The bottom line?
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