Remove prospect

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

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While everyone wants less expensive leads in the form of prospects who identify themselves via company websites, traditional direct marketing is still needed to educate prospects and drive them to websites. Proactive Value-Added Selling Needed Much Earlier in the Buy Cycle. Go back and talk to all these inquiries.

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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

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He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. The importance of inbound and content marketing early in the buying cycle. Jeff joined Forrester after spending 20 years in sales and marketing.