Remove prospect

The Effective Marketer

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Marketing Content That Sells

The Effective Marketer

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Wow, it’s magical! Yes, except for one little detail.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

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