BANT - It's Not Always The Lead Score
Smashmouth Marketing
MARCH 19, 2009
is all about the Buy Cycle not the Sales Cycle. (I The Bridge Group's twitter response: bridgegroupinc : part two. It's all timely based on a call I had yesterday with a prospect/CMO I was speaking with. This CMO is in an emerging technology market marketing to b2b audience. Absolutely not.
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