B2B, Buying Cycle and Twitter - B2B Marketing Zone

13 questions about social media and thought leadership

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process.

Thought Leadership

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer

There is no social media strategy, only marketing strategy

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. As we put together the questions, we struggled with the issue of social media strategy.

Social Media

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership

B2B Marketing Zone

Chris Koch

13 questions about social media and thought leadership

There is no social media strategy, only marketing strategy

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