B2B personas: understanding them and mastering the buyer’s journey
Exo B2B
FEBRUARY 7, 2024
Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this case, you need to have as much business intelligence as possible about this persona.
Let's personalize your content