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Marketing KPIs are changing. Here’s why.

Zoominfo

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

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The Fundamentals of B2B Marketing Automation and Benefits of Including It in Your Marketing Operations

Launch Marketing

This blog helps simplify what B2B marketing automation is and highlights some of the key benefits of implementing marketing automation software. Another perk of B2B marketing automation is many of the platforms used often integrate or connect. Advantages of B2B Marketing Automation. What Is Marketing Automation? Here are a few.

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3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. 4 Steps to Map B2B Keywords to Landing Pages.

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4 B2B Marketing Resolutions for the New Year

Madison Logic

Resolution #2: Balance Personalization with Privacy Longer buying cycles and larger buying committees have increased buyer expectations around relevant and customized experiences. Personalization is no longer a nice touch—it’s a buyer demand. One effective way to do this is through influencer marketing.

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Social selling: an essential B2B skill

Exo B2B

The B2B marketing landscape is changing rapidly. In a world where buyers are more informed and demanding than ever before, B2B sales reps must evolve to offer a fluid, personalized buying experience based on trust. The majority of the B2B purchasing process begins on the Web. It enriches them.

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Top 2 Marketing Analytics Priorities for B2B Marketing Teams

B2B Marketing Analytics

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. While all such touches have a varying degree of influence on the deals, they all come at a cost from the limited marketing budget.

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Using Digital Channels with Precision: Mastering Multi-Channel ABM

Madison Logic

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience.