Manufacturers, It’s Time to Take Back Control in the Buying Cycle
Adobe Experience Cloud Blog
OCTOBER 21, 2016
McKinsey research shows that B2B buyers typically use six different channels throughout their decision-making journey, and almost 65% will come away from it frustrated by inconsistent experiences. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins. The result?
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