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Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Top Rank Marketing

Social Media Today OpenAI’s ChatGPT New Web Crawler – GPTBot OpenAI’s ChatGPT has set its own new web crawler in motion, with the launch of its automated GPTBot, which has begun indexing the web’s vast array of information, and Search Engine Roundtable recently took a look at how webmasters have adjusted to the new crawler.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences. Relationship building and lead generation.

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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Let us know!

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Use of social networks in B2B marketing (2) The buying cycle!

Exo B2B

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. It’s not enough to be there, but it’s often the central element of a B2B social networking strategy. You must think broader and know why a B2B company should be on social networks and how to be effective there.

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Why B2B Buying Cycles Are So Long

B2B Marketing Directions

Since then, the number of people in the average B2B buying group has increased, and buying cycles are getting longer. New research by the Aberdeen Group explains why long buying cycles are still a fact of life for B2B marketing and sales professionals.)

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

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Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

Smarte

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. As B2B marketers, our primary goal is to generate leads. It provides over 55 fields of relevant business information along with verified email addresses and mobile numbers. SLA-guaranteed 100% accuracy.