Online Marketing Institute

MARCH 21, 2011

Focus your site copy on how you can help your prospects and customers — not on how wonderful you are (no one cares). Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Add FAQ pages to help answer people’s questions. Follow her on Twitter at @Cre8d. Contributors.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

BenchmarkONE

NOVEMBER 23, 2018

Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. We’ll explore both paid and unpaid strategies to find high-quality buyers—mostly in the B2B space, but with techniques that can also work wonders if you’re selling B2C. Let’s dig in! Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Blog Savvy B2B Marketing. Twitter StephanieTilton. What level of detail does the prospect prefer?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. Guides / toolkits.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Ambal's Amusings

NOVEMBER 23, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Twitter Keywords: White Paper , Whitepaper , #whitepaper , #wppundit. " Jonathan Kantor.

Paper 100

Paper Work Management Marketing Management SME 100

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. First, most SaaS companies have lightning-fast sales cycles. Make your content visible to both existing and prospective users. Help users by providing multiple routes to solutions.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97