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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Let us know!

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A New World for B2B: Demandbase and LiveRamp To Provide Industry-Leading Identification and Targeting Solutions

Engagio

The world of B2B has been undergoing a significant evolution. B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers. B2B brands will now have access to the industry’s best account identification and targeting capabilities at their fingertips.

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New Beginnings: DemandMatrix + Demandbase

Engagio

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

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Is Your Ad Tech Fluent in B2B?

Engagio

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. Other “B2B advertising” providers rely on third-party ad tech that was originally built for B2C and they’ve retrofitted it for B2B. That’s not the case at Demandbase.

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Get Ahead of the Buying Cycle

DemandBase

With over 70% of B2B buyers starting their research with generic search and regulations in Europe of the GDPR, understanding your buyer is critical. But as a B2B Marketer in Europe, I know that for many Marketers ABM is not a common approach and a lot of people just don’t know where to get started.

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A Big (Data) Day for B2B

Engagio

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! The Demandbase One B2B Go-To-Market Suite consists of four connected clouds. Intent (Demandbase) : Uncovers the topics that companies are actively consuming across the web.

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New Beginnings: DemandMatrix + Demandbase

DemandMatrix

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!