B2B, Buying Cycle, Custom Publishing and Twitter

There is only one objective in social media: create learning networks

Chris Koch

JANUARY 8, 2010

Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” And learning is integral to buying—especially in B2B. What is a learning network? But it also applies in B2C.

Social Media

Social Media B2B Thought Leadership Thought Leadership Media

13 questions about social media and thought leadership

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process.

Thought Leadership

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer

B2B Marketing Zone

Chris Koch

There is only one objective in social media: create learning networks

13 questions about social media and thought leadership

Webinars

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