ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. This strategy then changed to the use of short- and long-tail keywords. Go beyond Facebook or Twitter posts. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. Contending that “The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Hubspot

APRIL 5, 2013

For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. 2) Establish exactly who your audience is. 4) Schedule out social media updates.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How are B2B marketers using social media differently from their B2C counterparts? 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.)

Paid Content 100

Paid Content Statistics Social Media Paid Search Agency 100