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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. A sales organization improves its effectiveness when it speaks the language of prospects.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Buyer Personas focus on the buying committee roles of your Ideal Buyers. high yield, low churn) by key attributes.

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Prospects can ask questions, within or beyond their social networks.

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Who Should Nurture B2B Leads with Social Media?

NuSpark Consulting

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

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Tips for Using Data to Elevate Sales and Marketing Efforts

Launch Marketing

B2B marketers are quite familiar with a variety of marketing dashboards comprised of various spreadsheets, charts and graphs that depict performance and statuses. Marketing data provides a wide range of insights about your prospects and buyers. Prospects are 2.8 Prospects are 2.8 Today, data powers marketing efforts.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Co-founder, ClickZ.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline.