Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. How video engages prospects throughout the buying cycle. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Blog Savvy B2B Marketing. Twitter StephanieTilton.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

QuanticMind

FEBRUARY 14, 2019

Are they scrolling through the feeds of Twitter and Instagram? Every time you publish a fresh blog post, white paper, or case study, you’re showing your leads and potential customers how much you know about your space, the everyday challenges they face, and how obstacles can be overcome. Are they using Facebook ?

Social Media 40

Social Media Conversion Media Marketing Budget 40

Content Standard

OCTOBER 10, 2017

” So we conducted an incredibly scientific study (via Twitter poll) that gauged the appetite out there for gating. It’s estimated that as much as 80% of B2B content marketing assets are gated. Content strategist Gillian Seely was fairly indicative of the outcome when she tweeted: “I’m split.

Top of Funnel 69

Top of Funnel Webinar Metrics Lead Ranking Sales Qualified Leads 69

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Getting started is the key.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

MARCH 21, 2011

Ask three customers if they’re willing to be the subject of case studies. Hire an outside writer to conduct interviews and write the case studies; add them to your site. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Follow her on Twitter at @Cre8d.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle. Who is succeeding and why? Like this post?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

seo.co

FEBRUARY 21, 2022

In this guide, we’re going to take a deep dive into the world of B2B marketing: what it B2B marketing? how B2B marketing differs from B2C marketing. what it takes to develop a B2B marketing strategy and. best practices for B2B marketing via email, content, social media, and more! B2B Marketing.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. link] jaybaer If there were thousands of blogs, Webinars, books, etc. It's true.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

BenchmarkONE

NOVEMBER 23, 2018

Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. We’ll explore both paid and unpaid strategies to find high-quality buyers—mostly in the B2B space, but with techniques that can also work wonders if you’re selling B2C. Let’s dig in! Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

KoMarketing Associates

APRIL 19, 2016

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. The B2B content consumption stats are out there. However, creating content that satisfies B2B buyers’ appetites is no walk in the park.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Blog Savvy B2B Marketing. Twitter StephanieTilton. " Jonathan Kantor. ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 21, 2012

Case studies. Webinars / webcasts. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Follow them on Twitter. On American Idol. Late in the season. Presentations.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Zoominfo

NOVEMBER 6, 2018

Customers typically look through a number of items, spot something they need or want, and put their hands on the product before deciding to buy it. The modern B2B buying journey, on the other hand, is much more complex. The B2B buying experience primarily takes place on the web rather than in person.

B2B 153

B2B Zoominfo Urgency Marketing B2B Sales 153

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Adobe Experience Cloud Blog

APRIL 23, 2012

As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. In a downturn, more people are involved in approving every B2B purchase, and the buying committee usually includes senior decision-makers who will not understand (or want to understand) the technical nuances of your product or service.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

SnapApp

MARCH 2, 2018

Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? Marketing Directors are confronted with these questions every single day, and the answer becomes more complex as the multichannel B2B buyer journey evolves. . . But here’s the problem: . Source ). . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Content is king. But producing content is expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hubspot

SEPTEMBER 1, 2016

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). B2B and B2C? If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. Case studies. Your website. Blog posts. Infographics.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

LeadSquared

MARCH 11, 2021

B2B marketing is different from B2C marketing in several ways. However, a deeper understanding of B2B vs B2C marketing can help you build campaigns that truly resonate with your target audience. In this article, we will discuss ten key differences between B2B and B2C marketing. What is B2B Marketing?

B2B Marketing 52

B2B Marketing B2B Planning Marketing Automation Services 52

Ambal's Amusings

NOVEMBER 23, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. Gender: provides guidance as to whether you should include a case study in your white paper. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday.

Paper 100

Paper Work Management Marketing Management SME 100

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. First, most SaaS companies have lightning-fast sales cycles. Image Source: Twitter ) It’s hard to get to 15,000 followers (or more) in a short timeframe, so instead try to focus on incremental goals.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Learn more about how to use hashtags on Twitter, Facebook, and Instagram here.). 5) B2C (Business-to-Consumer). 57) Microsite.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28