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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

15 B2B case studies show how content marketing drives ROI

Biznology

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. million.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. This tends to hold true in other B2B verticals as well. Final Thoughts.

How to a Create a B2B Case Study that Boosts New Business

Hinge Marketing

You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. Read full MicroLink case study here 3) Show results.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and Twitter followers.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” What is a content audit?

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Meet people.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. How are you going to develop and augment your organization’s B2B social media strategy?

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. 

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and Twitter followers.

B2B Marketers: When NOT to Pursue a Case Study

Savvy B2B Marketing

If you're in charge of getting case studies published for your company, you likely feel the pressure to pump them out fast and furiously. Here are four instances when it's best to put a case-study opportunity on the back burner. 1) Customer isn't yet seeing results. One of the key reasons to publish case studies is to demonstrate the value of your product or service.

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Case Studies: What’s In Them for Your Customers?

Savvy B2B Marketing

When it comes to producing case studies, two of the biggest challenges are identifying promising stories and getting customers to participate. Yet, according to a MarketingSherpa survey of nearly 1,000 B2B marketers, encouraging customers to submit testimonials and case studies ranked #2 of the most effective tactics for developing marketing content.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. So, what’s the best way for B2B marketers to efficiently verify the accuracy of their lead data captured online before turning said inquiries over to the sales force? Determine the inquiry’s role in the organization or authority in the buying process. challenge.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. In this post, I’m going to focus on content for the early stages of the buy cycle.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and Twitter followers.

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. The B2B content consumption stats are out there. Nearly 64 percent of B2B technology buyers say that they read between 2 to 5 pieces of content before making a purchase. HubSpot Pricing.

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ClickInsights: How should case studies be used in marketing activities versus sales activities?

Connect the Docs

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities?" How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study?

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

The decision-making process for purchasing business software, for example, is longer and more complex than that which involves an individual consumer and an impulse buy. This is the time for case studies, data, and proof of time/money savings. Where the decision to buy the shoes was largely on impulse and based on design and emotional appeal (i.e., Why buy?

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

B2B buyers are time deprived and risk averse – and also enormously well informed. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. The upside for professional B2B sales executives is that they get to focus their time and attention on building relationships and closing profitable deals. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. Finding: IT buying teams tend to consist of 2 to 7 people with some countries having a larger concentration of teams with more than 10 members. Implication: Map your content plans to the buying cycle to ensure you don’t miss an opportunity to connect.

Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients

Hinge Marketing

Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. This usually happens after just a few months of launching a B2B content marketing strategy. While some contacts are further along in the buying cycle, they are most likely still learning more about your firm. On Twitter or LinkedIn?

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. Another consideration is “when” in the buying cycle is a specific piece of content important to a specific buyer? So—creating a content marketing strategy is vital. Another promising approach is to think like a journalist. The Reporter’s Questions.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Among other things, you can determine where a particular visitor/prospect is in the buying cycle based on actions they have taken or sites or pages they have visited. B2B Marketing Mobile/Local Growth Continues to Dominate.

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B2B Companies are Really Content Companies, But is Content.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? With the Internet, B2B buyers have access to more information than ever. They do if they are.

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Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Twitter is primarily about engagement. Learn more here ).

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The seven R’s of thought leadership

The B2B Research Blog

B2B marketing has always been better suited to engagement over broadcast.  Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle.  It also encourages linking to your website and thus benefits SEO. What about case studies?  Follow me on Twitter:  @andydalg. Thought leadership.  Five reasons to develop a thought leadership strategy.

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B2B Marketers: Have You Localised Your Content Plan?

Savvy B2B Marketing

Hear, hear!] If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. Finding: IT buying teams tend to consist of 2 to 7 people with some countries having a larger concentration of teams with more than 10 members. Implication: Map your content plans to the buying cycle to ensure you don’t miss an opportunity to connect.

How to Create Remarkable B2B Content

Savvy B2B Marketing

Show How You Stack Up Against the Competition TechTarget’s Media Consumption report revealed that a majority of tech buyers want content comparing a vendor's offering to the competition as they get further along in the buying cycle. Do More With Case Studies You can use case studies for more than demonstrating the value of your solution.

Why Do Companies Struggle with Social Media ROI? 23 Facts

grow - Practical Marketing Solutions

In my free eBook, 166 Case Studies Prove Social Media Marketing , there are plenty of successful companies that have proven a social media ROI. It should be done with an understanding of the customer buying cycle and what is the annual customer value. B2B CMO’s say demonstrating ROI is their No. Follow Rob on Twitter: @RobPetersen. 12 month or 18 months).

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12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Content is king. Content is also crucial for lead nurturing , SEO and other online marketing initiatives.

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. All rights reserved

How are successful salespeople leveraging social media for selling? Part 2of3

Sales Intelligence View

This is part two in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. “Based on the 12 ways sales people leverage the internet it is clear that B2B sales teams spend a lot of time researching prospects and customers on the web and social networks. Make the most of a B2B Social Networks more advanced features and functionalities. “On the B2B side of the house, LinkedIn is the networking tool in the US with some 130 million members of the 100 million-plus community. Miles Austin. Marge Bieler. Heinz).

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Trending in B2B: Earnest’s Top Tweets in August

Earnest about B2B

Another month has flown by and even in the holiday season of August the world of B2B online has continued to churn out a flurry of facts, stats and information to wet your knowledge whistle. Whether it’s a case study, best practice guide or white paper, PDFs are great for sharing content on the web. Mapping your marketing to the b2b buy cycle [link]. Wrong.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. B2B (221). Twitter (141).

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

How can companies validate their ideas with data and case studies ? Once they’ve started putting ideas into the market, companies can then develop case studies showing how customers have realized real-world success with offerings that tie to those ideas. For example, with IBM’s Smarter Planet, it might be a case study on smarter traffic management [[link]. 7.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Ask three customers if they’re willing to be the subject of case studies. Hire an outside writer to conduct interviews and write the case studies; add them to your site. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Follow her on Twitter at @Cre8d. Follow him on Twitter at @derekedmond. Design. 1. Content.

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