B2B Buying Cycle Case Study SME Twitter 
Ambal's Amusings
JULY 15, 2010
Blog WhitePaperPundit Twitter Jonathan_Kantor. I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content. Blog Savvy B2B Marketing. Twitter StephanieTilton.
Ambal's Amusings
NOVEMBER 23, 2010
Blog WhitePaperPundit Twitter Jonathan_Kantor. Gender: provides guidance as to whether you should include a case study in your white paper. By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience.
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