Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Tomorrow People

MARCH 21, 2012

Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Here’s another reason why company websites are failing a lot of businesses: they are designed only around the company’s own selling cycle.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

QuanticMind

FEBRUARY 14, 2019

Are they scrolling through the feeds of Twitter and Instagram? Every time you publish a fresh blog post, white paper, or case study, you’re showing your leads and potential customers how much you know about your space, the everyday challenges they face, and how obstacles can be overcome. Are they using Facebook ?

Social Media 40

Social Media Conversion Media Marketing Budget 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Online Marketing Institute

MARCH 21, 2011

Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Ask three customers if they’re willing to be the subject of case studies. Create a landing page for each of your white papers.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

seo.co

FEBRUARY 21, 2022

In this guide, we’re going to take a deep dive into the world of B2B marketing: what it B2B marketing? how B2B marketing differs from B2C marketing. what it takes to develop a B2B marketing strategy and. best practices for B2B marketing via email, content, social media, and more! B2B Marketing.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SnapApp

JANUARY 31, 2019

Ross Simmonds knows a thing or two about B2B marketing. He also is known for dropping little nuggets of marketing wisdom over on Twitter : So what’s his day job? He also is known for dropping little nuggets of marketing wisdom over on Twitter : So what’s his day job? And the results they produce are impressive. .

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

APRIL 19, 2016

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. The B2B content consumption stats are out there. However, creating content that satisfies B2B buyers’ appetites is no walk in the park.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

BenchmarkONE

NOVEMBER 23, 2018

Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. We’ll explore both paid and unpaid strategies to find high-quality buyers—mostly in the B2B space, but with techniques that can also work wonders if you’re selling B2C. Let’s dig in! Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Follow them on Twitter. Presentations.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Savanta

JANUARY 13, 2012

B2B marketing has always been better suited to engagement over broadcast. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. The temptation now is to leap in and publish a paper detailing ‘our view on…’. What about case studies?

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120

SnapApp

DECEMBER 12, 2017

Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . We reached out to 30 B2B marketing executives and asked the following question: . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Content is king. But producing content is expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Adobe Experience Cloud Blog

APRIL 23, 2012

As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. In a downturn, more people are involved in approving every B2B purchase, and the buying committee usually includes senior decision-makers who will not understand (or want to understand) the technical nuances of your product or service.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100