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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Map Content to the Buying Cycle. You can follow Highspot on Twitter @Highspot. The post Five Sales Enablement Tactics B2B Marketers Need to Master appeared first on B2B Marketing Blog | Webbiquity.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 These three issues are having a measurable impact on marketing.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Did anybody say B2B is boring? Dig right in!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Forrester Research shows that from 2009-2014, U.S. Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I wasn’t talking to you.)

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute. .