Vidyard

article thumbnail

Announcing Ignite, the World’s First B2B Video Marketing Summit

Vidyard

Online video has quickly become a critical way to connect with audiences, deliver a memorable content journey, and convert prospects through the buying cycle. Space is limited, so get crackin’ See you at the B2B video marketing summit! Can I get a heck yeah?! Enough Already, Let’s Do This!

article thumbnail

Account-Based Marketing: The Key to B2B Success

Vidyard

Based on the account’s stage of the buying cycle, you can deliver messages that are appropriate for that particularly company and help to move it through the pipe. The post Account-Based Marketing: The Key to B2B Success appeared first on Vidyard.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Targeted B2B Content with Account Based Marketing

Vidyard

Targeted Content in a B2B World In the B2B world, targeting your website copy to Susie in sales or Matt in marketing only gets you so far … until you realise that they aren’t the only ones involved in the buying decision. It’s not unusual for a buying committee to include up to 20 people today.

article thumbnail

How to Plan Your Video Marketing Strategy

Vidyard

In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. In a B2B example, Taulia creates content with a mix of in-house and outsourced footage. What does it help your audience do?

Planning 160
article thumbnail

Is Your Marketing Ready For The New Millennial-um?

Vidyard

What does the next generation of B2B buyers love? Some 54 percent of B2B buyers report that much of the marketing materials that vendors give them, including video, is useless. What’s your blueprint for B2B video success? How does video influence buying cycles? The future is bright, loud, and interactive.

article thumbnail

5 of the Best Ways to Generate Leads with Video [SlideShare]

Vidyard

And even B2B buyers are watching video. 72% of B2B buyers watch videos throughout their entire path to purchase and. You’ll also want to consider what stage of the funnel your video is at because, as all you savvy marketers know, lead capture initiatives can look very different at various stages of the buying cycle.

article thumbnail

Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!

Vidyard

In fact, according to Sirius Decisions , a whopping 85% of B2B marketers using marketing automation platforms feel that they aren’t using them to their full potential. However, even though we’re seeing early adopters beginning to optimize their MAP and processes, many marketers are still in limbo.