The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. The Customer Buying Cycle Framework. Burned cycles (lack of buyer knowledge, and lack of specificity). The Complete B2B Persona.
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