Smashmouth Marketing

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B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

As you all know, Green Leads is in the b2b appointment setting business. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. The ROI is easy to calculate as clients only pay when the sales rep completes the meeting.

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B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. The ROI is easy to calculate as clients only pay when the sales rep completes the meeting.

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Demand Gen Freestyle Takeaways from Focus.com

Smashmouth Marketing

We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working. I'm fairly confident that Tom's direction was that buyers want to be in control of the buying cycle. It was a great discussion. Tom Searce (channeling Peter Tosh): "Humanize it." They want experts.

Demand 100
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BANT - It's Not Always The Lead Score

Smashmouth Marketing

is all about the Buy Cycle not the Sales Cycle. (I This CMO is in an emerging technology market marketing to b2b audience. Tags: lead gen marketing b2b sales2.0 Ahhhhh brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree?

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

is all about the Buy Cycle not the Sales Cycle. (I This CMO is in an emerging technology market marketing to b2b audience. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree? mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0