Onalytica B2B

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Interview with Robert Levin

Onalytica B2B

WHAT ARE THE DIFFERENCES BETWEEN THE B2B AND B2SMB SPACE? SHOULD YOU THINK DIFFERENTLY ABOUT INFLUENCER ENGAGEMENT DEPENDING ON WHERE IN THE BUYING CYCLE YOU ARE TRYING TO TARGET YOUR MARKETING EFFORTS? So, it’s really our content arm if you want. It’s entirely different in so many different ways.

SMB 157
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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. Customers choose to consume influencers’ content.

PPC 235