LeadSloth

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25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. My focus is on B2B, rather than B2C. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in. This helps a company automatically meet the buy cycle phase that the lead is in. For instance, is it about thought leadership or feature comparisons?

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What is the ROI of Lead Management?

LeadSloth

and the stages in the buying cycle (e.g. Tags: Demand Generation engage b2b lead management lead nurturing lead scoring marketo roi silverpop workbook. In principle, leads should not just ’sit idle’: you either nurture or toss them. Both papers also look at the buyer roles (e.g. economic buyer, end-user, IT, etc.)

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Marketing Automation Trends for 2010

LeadSloth

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. See also her recent blog post Five B2B Marketing Surprises From 2009.