Digital B2B Marketing

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle? No Investment Required. About Eric Wittlake.

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Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Today, B2B marketers use content to meet the information needs of their audiences. B2B buyers are well educated adults. The choice someone makes provides information about the type of content they are interested in or the stage in the buying cycle they are at. About Eric Wittlake. Filed under:

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Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

However marketing automation platforms are home to the most advanced information in most marketing organizations about what individual should receive what message and when, based on role, stage in the buying cycle, previous behavior and other information. Your Turn This is one possibility.

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Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Today, B2B marketers use content to meet [.]. I could read them for hours, choosing different paths and seeing each outcome unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book.

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7 Nurture Programs You Need To Have

Digital B2B Marketing

Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. For many companies, simply maintaining visibility and increasing mindshare between buying cycles will be more valuable than actively pushing towards a change and the start of a new buying process.