Crimson Marketing

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3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions

Crimson Marketing

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

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Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

Did you know that 42% of B2B marketers publish new content multiple times per week? Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” Only 35% of #B2B marketers have a documented #contentstrategy Click To Tweet. Image: Courtesy of Fonolo