Biznology

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. Voice search takes hold in B2B buying, for real. My guess is that some types of B2B social media posts are ripe for automation.

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What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

TYPE OF BUSINESS: B2C or B2B? Google is both B2C and B2B because it is based on keywords that represent a need that either a B2C or B2B target is searching. Google is both B2C and B2B because it is based on keywords that represent a need that either a B2C or B2B target is searching.

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11 inspiring case studies of digital transformation

Biznology

AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. Need some examples? Here are 11 inspiring case studies of digital transformation.

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New developments in B2B marketing list acquisition

Biznology

Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Let’s look at what’s new in B2B lists these days. A new direction in B2B lists. It’s a good thing that the B2B list business is continuing to evolve in new directions.

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3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

This might be okay for some B2C contexts, where people make impulse buys all the time. But in B2B, a prospect might touch 20 pieces of content on her way to purchase, and 10 of them might not even be on your site. In the old days, everyone used last-touch attribution, giving all the credit for the last piece of content a user consumed.

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The real value of engaging your audience in content marketing

Biznology

Today, that idea has spread to just about every market, B2B as well as B2C. Organically engaging means engaging meaningfully at every opportunity: from the beginning of the buying cycle, through the purchase, and on to post-sale support. Nobody was getting paid to tell us how great the music was.