Industry Perspective: Is Your Demand Marketing Keeping Up With the Changing Buying Process of B2B Banking Customers?
ANNUITAS
JULY 2, 2020
In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Not only are bankers limited by the lack of opportunity to build new relationships, but the B2B banking buyer’s decision-making process is changing.
Let's personalize your content