Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results
Act-On
SEPTEMBER 24, 2023
A B2B marketer is struggling to do more with less. SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords. With B2B sales cycles getting longer, this is a critical point.
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