B2B Buy Marketing Purchase 
Tomorrow People
NOVEMBER 6, 2020
Just as importantly for those of us in marketing, the pandemic has forced us to shelve those well laid plans, those KPIs or objectives that were set at the start of the year, even our New Year’s resolutions. Most notably, how has the buying behavior of our audience changed and evolved? Knowing your audience is a must for any marketer.
Tomorrow People
NOVEMBER 21, 2018
Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.
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Tomorrow People
NOVEMBER 16, 2018
“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Keep evaluating your content marketing. Going to (small) events is one of the most beneficial marketing routes you can take.
Tomorrow People
MARCH 30, 2021
Already well established in B2C, purpose is of growing importance for B2B brands. 85% of B2B marketers consider purpose “important to their business” , and 57% have increased their focus on it. Branding is too important to be left siloed in the marketing department. Again, this applies to B2B brands, not just to B2C ones.
Tomorrow People
FEBRUARY 21, 2022
After all, the use of B2B products is rarely an individual’s decision; according to Gartner, a typical B2B ‘buying centre’ involves six to ten decision makers — it’s likely that the same people are also involved even after the purchase. It’s likely that this is due to momentum behaviour (also known as commitment bias).
Tomorrow People
FEBRUARY 8, 2022
Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This is especially important when there are many alternatives on the market. This article shares 5 essential recommendations that all marketers should consider when positioning their product.
Tomorrow People
SEPTEMBER 27, 2022
What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.
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